The big question is whether the broadcasters and mobile operators can agree how to divide the spoils, assuming there are any. Broadcasters own the content, but mobile operators generally control the handsets, and they do not always see eye to eye. In South Korea, a consortium of broadcasters launched a free to air DMB network last month, but the countrys mobile operators were reluctant to provide their users with handsets able to receive the broadcasts, since they were unwilling to undermine the prospects for their own subscription based mobile TV services.
Then there is the question of who will fund the production of mobile TV content: broadcasters, operators or advertisers? Again, the answer is probably all of the above .
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