United s existing deal with United States firm Nike is worth 24m a year. As part of that agreement they were given a period of exclusivity to negotiate an extension and also retained the right to match any other offer.
But the company has decided against exercising either option.
A figure of 600m over 10 years has been discussed with the remaining bidders, which would dwarf the reported 31m a season Adidas pays to Real Madrid.
They have signed a number of sponsorship deals, including an agreement to rename their Carrington training ground.
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