Comcast has responded by trying to resemble the firms that could unseat it, offering moreinteractivity, personalisation and portability.
对于那些威胁到自己的竞争对手,康卡斯特的应对策略是向用户提供互动性更强、更具人性化、更加便携化的服务。
Television is going to change more in the next five years than it has in the last 50, says BrianRoberts.
布莱恩?罗伯茨表示:电视在未来五年的变化会比过去五十年的变化还大。
Comcast executives talk about apps for the television and rolling out innovations every threeto six months.
此外,他还谈到了电视应用及每三到六个月便会更新的问题。
The firm is paying particular attention to its user interface, or what, until recently, wascalled a TV guide.
康卡斯特非常注意用户界面的设计,或者最近被称之为电视指南的东西。
Comcast s is now arranged not numerically by channel, but alphabetically by programme, bynetwork and type of content.
现在,康卡斯特并不是按照数字排列频道,而是按照字母顺序、网络和内容分类。
Couch potatoes even less inclined to effort can download an app to their iPhone and shoutcommands at it to locate shows.
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