Morrisons change of heart will be noticed beyond Britain.
莫里森公司的回心转意将会引起英国以及以外的关注。
Grocery is the biggest category in retailing but the most resistant to the advance of onlineshopping.
食品杂货是零售业中最大的一类,但也是最抵制网上购物发展的一类。
Even in Britain, where it has gone furthest, it may account for just 5% of sales this year.
即使是在英国,网上购物也已经发展很久了。可能会占到今年总销售额的5%。
But it is growing fast everywhere.
这种迅速发展的网购势头随处可见。
The Boston Consulting Group expects the global market to grow from 36 billion this year to100 billion by 2018.
波士顿咨询集团预计截止到2018年,全球的市场将会从今年的360亿美元增长到1000亿美元。
Grocers have held back for good reasons.
杂货商放慢脚步是有原因的。
Like many bricks-and-mortar merchants they fret that online commerce will shrivel sales instores but not the costs associated with them.
很多实体商铺的老板担心在线商务会其他们的销售额下降,但是却不会降低其相应的成本。
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