Pyramid scheme
金字塔计划
To reach Africa s poorest consumers, face-to-facecontact works best
要获得非洲最穷困消费者的心,最好莫过于面对面交流
DISPOSABLE nappies take up much of the shelf space at the ABC Supermarket in Kliptown, adistrict of Soweto, an urban sprawl west ofJohannesburg.
约翰内斯堡西部城市扩张到Soweto,一次性尿布充斥在Soweto的Kliptown地区的ABC超市的货架上。
Kliptown is a baby town, says Mossa, the ABC s owner.
Kliptown是一座婴儿镇,ABC超市店主Mossa说。
His store carries a wide range of nappies, from global brands such as Huggies and Pampersto less familiar lines fromEgyptandTurkey.
他的商店里摆放着各种类型的尿布,哈吉斯和帮宝适这样的全球品牌到埃及,土耳其一些不太出名的品牌.
Outside its doors a team of locals is promoting Huggies to passing mums.
在超市门外,则有一队本地人给那些路过的妈妈们促销哈吉斯尿布。
Like Pampers they are sold singly so parents can buy one for when a reliable nappy iscritical.
像帮宝适这样的尿布,他们就是单独地卖,因此父母们可以因为尿布的可靠性而信赖这品牌从而为它买单。
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