TCC赢得商机是因为,一方面它能制作销售信息,另一方面能部署想Sipho这样的团队人才来推广销售。
In the past international firms often took a simplistic view that African consumers aspiredto a Western lifestyle, says Mr Oved.
过去,国际公司经常对非洲消费者持有过分简单化的观念,就是他们向往欧洲式的生活方式,Oved说。
But billboard and newspaper campaigns based on that premise lacked impact.
但是基于这些观念的广告和报纸宣传缺乏实际影响力。
Imported television ads dubbed in local vernacular were scorned.
以本地方言配音进口的电视广告受到了嘲笑。
Building brand loyalty among low-income shoppers is a job best done by folk who speak thelanguage and know the lives of people they are selling to.
在低收入消费者中建立起品牌忠诚度的差事最好交给当地说着方言,并且很了解他们销售商品的顾客的生活的人来做。
That is why in places like Soweto TCC employs locals to work as cheerleaders for brands.
那就是Soweto的TCC公司雇佣当地人为品牌作宣传队长的原因。
Its promoters can be found in strip malls and taxi ranks, and at funerals and weddings.
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