Marketing types the world over know that word-of-mouth recommendations carry morepunch than advertisements.
全世界广泛知道销售类型里,口头上的推荐比广告推荐更有震撼性。
This is especially true inAfrica, where the mass media are fragmented and brands lessfamiliar.
尤其在非洲更是如此。这里的大众媒体很零散,品牌让人不太熟悉。
Shoppers on tight budgets can ill afford to make bad choices.
手头紧张消费者们无法承担做出一个坏选择的后果。
They value advice from peers and a chance to sample before they buy.
他们很重视来自同辈的建议,重视在他们之前抽样检查的机会。
And they repay such engagement with loyalty.
而且他们会用忠诚回馈这样的契约。
A survey last year by McKinsey, a consultancy, found that 59% of African grocery shoppersstuck with their favoured brands, compared with 38% that chose the cheapest deal on offer.
咨询公司麦肯锡去年做过这样的调查,发现59%的非洲杂货店消费者们被迫接受他们最喜欢的品牌,而38%的人选择了最便宜的出售商品。
Yet creating loyalty is only half of the battle.
然而,营造了忠诚度只是战斗的一半。
【2015考研英语阅读金字塔计划】相关文章:
最新
2016-10-18
2016-10-11
2016-10-11
2016-10-08
2016-09-30
2016-09-30