Brands must first be on the shelf before they can fly off it.
第一步,品牌企业必须在脱手商品之前把商品摆在货架上。
Around three-quarters of the money spent in Soweto is captured by informal traders, whosell from spazas and makeshift stalls, says G.G.
花在Soweto的钱大约四分之三被一些被一些小的商人攫取,他们在报摊和临时摊位上做生意,Minanawe的老板G.G.Alcock说。
Alcock, the boss of Minanawe, an agency that has built a big database of such outlets.
这家机构已经建立了这样销售点的大数据库。
TCC bought a stake in Minanawe in 2011.
TCC于2011年给Minanawe奖金。
It realised it had to devise marketing campaigns for informal traders in parallel with thepromotions that it was aiming at consumers.
它意识到它必须策划针对小商贩的市场销售方案,与目标定在消费者身上的促销同时使用。
Even the biggest branded-goods firms see value in building links with the spazas.
即使是最大的品牌公司也看到了与报摊销售点建立联系的商机。
Minanawe advised Parmalat on such a campaign.
Minanawe建议帕玛拉特进行这样的商业策略。
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