Haier also developed new niches, such as affordable wine fridges, ignored by Western rivalsobsessed with economies of scale.
海尔还设计了新的壁龛式冰箱,如储酒冰箱,其西方竞争对手痴迷于规模化生产,不屑于这种小众化的产品。
It is now pioneering wireless charging of appliances.
如今,海尔现在正走在家电无线控制技术的前列。
The results of Mr Zhang s unconventional strategy have been breathtaking.
张瑞敏非传统策略的成果令人震惊。
Haier s revenues have shot up fourfold since 2000, topping 160 billion yuan last year.
2000年后,海尔的销售收入增长了四倍,去年达到了1600亿元。
Pre-tax profits rose more than six fold over the same period.
同期,税前利润涨幅超过六倍。
It was judged the eighth most innovative firm worldwide, ahead of Amazon among others,in a ranking drawn up last year by the Boston Consulting Group. And now KKR, aprivate-equity giant, is investing in the firm.
去年,波士顿咨询公司发布的一项排名显示,海尔跻身全球第八大创新企业,领先与亚马逊等名企。现今,股权投资巨头科尔伯格-克拉维斯公司已向海尔投资。
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