然而,这家中国公司的股市估值这周首次超过了1000亿美元大关。鉴于全球领先的社交媒体公司facebook的估值只在几周之前才跨过这道门槛,所以换衣腾讯的市值是有道理的。然而,腾讯现在的收入和利润都比facebook多。今年前半年腾讯营收达到45亿美元,而总利润达到25亿美元,而facebook营收只有33亿美元,总利润只有9.35亿美元。
The Chinese firms market value reflects the phenomenal rise in its share price. A study outthis week from the Boston Consulting Group found that Tencent had the highest shareholdertotal return of any large firm globally from 2008 to2012topping Amazon and even Apple.
这家中国公司的市场价值反映在其股价的惊人崛起上。这周波士顿咨询集团的一项研究发现,自2008年到2012年,在全球所有大公司中,腾讯拥有最高的股东总回报,超过了亚马逊甚至苹果。
Tencent has created a better business model than its Western peers. Many internet firmsbuild a customer base by giving things away, be they search results or social-networkingtools. They then seek to monetise their users, usually turning to online advertising. Google isa glorious example. Other firms try to make e-commerce work. But as the case ofrevenue-rich but profit-poor Amazon suggests, this can also be a hard slog.
腾讯比起西方同行创造了一个更好的商业模式。许多互联网公司基于送给人们东西作为搜索结果或者社交工具来让其成为消费者。他们接着寻求在他们用户身上套现,通常是提供在线广告。谷歌就是一个光辉典范。其他公司尝试电子商务活动。但是收入丰富但是利润甚微的亚马逊表明这也是一条艰难的路。
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