So why is the model not more widespread?
为什么这个模式并没有更广泛的应用呢?
It may have a bad reputation.
可能是这个模式名声不好。
Media firms that negotiate barter deals directly don t always do well:
协商直接易货交易的媒体公司通常盈利状况不佳:
they tend to lack the expertise to invest in start-ups, and the deals may not betransparent.
他们通常缺乏投资新成立的公司的专业知识,并且协议可能不透明。
India s largest media firm, the Times Group, which publishes papers such as the Times ofIndia, also owns a media-for-equity firm called Brand Capital, with stakes in around 400companies.
印度最大媒体公司时代集团在发行诸如印度时报之类的报纸的同时也拥有一家媒体换股权的公司,名叫品牌资金,该公司拥有大概400家公司的股份。
In 2009, under the name Times Private Treatie s, it got embroiled in controversy afterIndia s stockmarket regulator censured a group of people for conspiring to bump up the shareprice of one of its portfolio companies, and a Times Group journalist for midwifing mediacoverage.
2009年,该公司以时代财产转让契约的名义卷入了一场争议。这场争议源于印度股票市场管理机构严厉指责一帮人串通抬高其中一家成员企业的股价和一位时代集团记者为媒体报道推波助澜。
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