Critics say it is still hard to tell when Indian papers have financial links to firms they writeabout.
批评者称目前仍然很难确定事情根底,因为印度报纸和其报道的公司有经济联系。
Hence, Mr Rosen argues, the need for independent, diversified media funds to act asmiddlemen.
所以罗森先生主张独立多样的媒体基金作为中间人。
Even then, not all start-ups need adssome are happy with social mediaand many otherswould rather have cash instead.
即使是那是也不是所有新成立的公司都需要广告,有些公司乐意使用社交媒体,而许多公司宁愿获得资金。
Still, for some it is just what they need.
然而对于一些公司来说这正是他们所需要的。
And for the media firms, since the ads would otherwise go unfilled, any return is pure profit.
对于一些媒体公司来说,若不投给新成立的公司,一些广告版面也会空白,所以一切收益都是纯利润。
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