by 2045, according to the most recent census.
至2045年,美国的少数族裔将最终在人数上成为主流大众。
Advertisers have noticed.
广告商知晓这趋势。
Many now favour cross-cultural adsthat emphasise what black, Hispanic and Asian-American consumers have in common.
如今许多广告商热衷于拍跨文化的广告,强调黑人、西班牙人和亚裔美国人的消费共性。
This approach is thought to work well with the young, who often listen to the same music,eat the same food and wear similar clothes regardless of their ethnic background.
这一方法非常对年轻一代人的胃口,这些年轻人不管是何种族背景,他们通常听同一首歌,吃同一种食物和穿相似的衣服。
Ogilvy Mather, a big ad agency, formed OgilvyCulture in 2010 as a unit specialising incross-cultural marketing.
广告业巨头奥美于2010年组建了奥美文化作为一个业务单元专门从事跨文化营销。
The ethnic ad model has not changed since the 1960s, says Jeffrey Bowman, head ofOgilvyCulture.
奥美文化的部门主管杰弗瑞鲍曼说种族广告模式自从二十世纪六十年代以来一成不变。
It was the census data that made Ogilvy change its model.
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