On January 3rd Patagonia was anything but slow in becoming the first firm to takeadvantage of a new California law designed to give businesses greater freedom to pursuestrategies which they believe benefit society as a whole rather than having to concentrateon maximising profits for the next financial quarter.

　　1月3日，巴塔哥尼亚的表现一点都不慢：它成为了第一家响应加利福尼亚州新法出台的公司。加州新法给予了公司更大的自由度去达成其认为可造福全社会的战略目标，而非必须专注于如何在下一财季中将盈利最大化。

　　According to Mr Chouinard, the new benefit corporationusually referred to as a BCorpcreates the legal framework for firms like his to remain true to their social goals.

　　乔伊纳德认为，新型的互益性法人组织为心系社会的企业构建了法律框架。

　　To qualify as a B Corp, a firm must have an explicit social or environmental mission, and alegally binding fiduciary responsibility to take into account the interests of workers, thecommunity and the environment as well as its shareholders.

　　可以被归为互益性企业的公司必须要有一项明确的社会或环境目标，并须承担具法律约束力的信托责任：在考虑其股东权益的同时也必须考虑其员工、社会和环境的利益。

　　It must also publish independently verified reports on its social and environmental impactalongside its financial results.

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