Firms with benefits
心系社会的企业
A new sort of caring, sharing company gathersmomentum
一种关爱社会、分享利益的新型公司形式方兴未艾
HE likes to do things differently.
伊冯乔伊纳德喜欢别出心裁地做事。
Yvon Chouinard changed his favourite sport, mountaineering, by introducing reusable pitons.
他在其最终爱的登山运动中融入了变化:使用可循环利用的岩石钉。
Climbers often used to leave pitons in the cliff, which is environmentally messy, another ofMr Chouinard s peeves.
在此之前,登山者通常把岩石钉留在崖壁中,这种对环境不利的行为让乔伊纳德十分气恼。
In business, Mr Chouinard, the founder of Patagonia, an outdoor-clothing firm, says hebelieves that well-treated employees perform better.
乔伊纳德是巴塔哥尼亚户外用品公司的创始人,其经商理念是:善待员工可提升其业绩。
Before it was fashionable, MrChouinard preached a philosophy of sustainability and long-term profitability that he callsthe slow company.
在这一理念被广为接受之前,乔伊纳德宣扬的是可持续发展且可长线盈利的经商哲学,他将其称为慢速公司。
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