The risk is that the firm s existing customers may abandon counter service and startmaking their own cup of instant.
市场的风险在于,公司现有的顾客可能会放弃柜台服务,而开始泡速溶咖啡。
That would encourage them to visit Starbucks less often, a trend that is already gatheringpace with the recession.
这将促使他们去星巴克消费的次数下降,这一趋势已经在加快衰退的步伐。
The nickname Fourbucks has not helped at a time when consumers have becomecost-conscious.
当消费者已经开始省钱时,绰号Fourbucks的人是不会来星巴克消费的。
For the first time in Starbucks history, same-store sales have fallen.
这是在星巴克的历史上,第一次同一店面销售额开始下降。
Mr Schultz has had to accelerate the store-closure programme that he had started in orderto correct the over-expansion which prompted his return to the helm.
舒尔茨先生不得不加快店铺关闭方案,他已经开始关闭店面以便纠正过度扩张,从而使他重回咖啡王国。
To keep customers coming to remaining outlets, he might experiment with discounts such ascheap combination meals of a drink and food.
为了让顾客常来剩下的店铺,他可能会尝试打折,如廉价的套餐的饮料和食品。
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