But then the army began marching in the wrong direction, and its general shot himself in thefoot.
然而,这支军队接下来开始朝着错误的方向进军,这次,这位上将是搬起石头砸了自己的脚。
On September 1st Netflix began imposing new prices on its 25m subscribers.
自9月1日起,Netflix开始对2500万订阅用户执行新的收费方案。
Americans had been able to pay $9.99 a month for DVDs through the post as well as the rightto stream some films and programmes.
在这之前,美国人每个月只需支付9.99美元,就能享受邮递租借DVD光碟和网络观赏一些流媒体电影、电视节目的服务。
Netflix would henceforth offer them a choice:
现在,Netflix给了他们一个选择:
$7.99 a month for streaming,
要么每个月为流媒体服务支付7.99美元,
or the same price for DVDs.
要么以同样的价格租借DVD光碟。
People who wanted both would pay $15.98.
两种服务都需要的人则需每月支付15.98美元。
Customers don t like it.
用户们并不喜欢这个方案。
They have jammed the firm s switchboard and posted 82,000 largely hostile comments on itsFacebook page.
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