星巴克方面宣称将不理会仲裁并于数十天后的3月开始通过行销机构Acosta来销售包装咖啡。
On December 6th Kraft sought a preliminary injunction against Starbucks in a District Courtof New York, for allegedly violating the terms of their agreement.
据宣称12月6日卡夫以违反协议条款为理由向纽约地区地区法院申请一项初步禁令,
The hearing of the injunction is tentatively scheduled for January 27th.
听证会将暂定于于1月27日举行。
Kraft says that it played a central role in the success of Starbucks s packaged-coffee business,which grew tenfold during the course of their partnership.
卡夫方面称其在星巴克的包装咖啡业务从双方开始合作到现今增长十倍上发挥着核心作用。
Starbucks retorts that it could have grown faster if someone else had handled it.
星巴克方面则反驳若是其他人经营业务本该增长的更快
Even so, it will be tricky to prove material breaches of the agreement, so Starbucks willprobably have to pay to end it.
即便这样,证明重大违约行为将变得非常棘手,星巴克极有可能以收购了事。
Kraft stands to lose not only a lucrative business but also some category captaincies.
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