Medical records can be deceptive, incomplete or expensive to analyse. Mr Willi thinks thatpublicly available data will be increasingly useful in helping insurers distinguish theaerobics enthusiasts from the couch potatoes. His firm is small enough to be able to searchfor data manually. For bigger insurers, software is now being developed by technology firmssuch as Allfinanz and TCP LifeSystems to sift through all the marketing data that might helpthem identify tomorrow s cancer patients or accident victims.
对医疗记录进行分析时,不仅价格可能很高,分析结果也可能是误导性的或者不完全的。但Willi先生认为,保险公司要从沙发电视迷中选出有氧运动爱好者时,公众可接触到的信息将会发挥日益重要的作用。他的公司规模较小,完全可以手动搜索数据。对于更大型的公司来说,Allfinanz与TCP LifeSystems等科技公司正在开发全新的软件,帮助他们检索全部的营销信息从而找到明天的癌症病人或者事故受害人。
Such information can be bought from marketing firms that aggregate data about individualsfrom records of things like prescription-drug and other retail sales, product warranties,consumer surveys, magazine subscriptions and, in some cases, credit-card spending. At leasttwo big American life insurers already waive medical exams for some prospective customerspartly because marketing data suggest that they have healthy lifestyles, says Tim Hill ofMilliman, a consultancy that advises insurers on data-mining software systems.
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