一些营销公司会收集处方类药物或其他零售信息,产品保修,消费者调查,杂志订阅,有时甚至包括信用卡支付等的个人数据。营销信息可从这些公司购得。Milliman是一家在数据发掘软件领域向保险公司提供建议的咨询公司,该公司员工Tim Hill指出,至少两家美国大型寿保公司已经放弃了对一些潜在消费者的药物测试,一部分原因是营销数据显示出他们有健康的生活方式。
The software picks up clues that are unavailable in medical records. Recklessness in onepart of someone s life is a pretty good signal of risk appetite in others, for example. Aprospective policyholder with numerous speeding tickets is more likely than a safer driver toend up with a sports injury. The software also detects obscure correlations. People whofrequent ATMs so they can make cash payments tend to live longer than those who preferwriting cheques or paying with credit cards, it turns out. People with long commutes tend todie younger. Why this should be is not clear: some speculate that ATM users tend to bemore spontaneous types, who like to have cash in their pocket and whose lifestyle may bemore active; others hypothesise that sedentary commutes mean less time to do somethinghealthy in the evening.
软件会处理那些医药记录不能提供的线索。若评估个人健康问题时对某一部分粗心大意,那么在其他方面可能就要承担极大的风险。与谨慎开车的投保人相比,一位有大量超速罚单的潜在投保人很可能死于运动创伤。这款软件同样可以检测潜在的联系。人们发现经常去ATM取钱并用现金支付的人往往会比写支票或使用信用卡支付的人活的更长,事实也是如此。那些通勤时间较长的人也倾向于英年早逝。为什么会是这样人们还不清楚,不过一些人推测理由是因为ATM用户一般都为主动型的用户,他们口袋中有现金,他们在生活中更主动;其他人认为较频繁的往来路程意味着他能做健康活动的时间更少。
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