More cheeseburgers
更多的起司汉堡
Companies are also trying to get customers to buy new and more items, including drinks.McDonald s started selling better coffee as a challenge to Starbucks. Its McCaf line nowaccounts for an estimated 6% of sales in America. Others are testing a similar strategy.Starbucks has sold rights to its Seattle s Best coffee brand to Burger King, which will startselling it later this year. McDonald s is now rolling out frapp coffees and smoothies.
许多快餐企业当然也试图让消费者购买包括饮料在内的更多新的产品。麦当劳开始销售更优质的咖啡作为对星巴克的挑战。它的麦克咖啡系列在美国本土的销售量约6%。由此同时其它的商家也尝试这相似的策略。星巴克已经将它的西雅图最好咖啡的品牌版权出售给了汉堡王,并将在今年晚些时候开始销售。麦当劳现在也正式推出冰沙咖啡和果汁。
As fast-food companies shift from super size to more buys they need to keep customertraffic high throughout the day. Many see breakfast as a big opportunity, and not just forfatty food. McDonald s will start selling porridge in America next year. Breakfast has thepotential to be very lucrative, says Sara Senatore of Bernstein, a research firm, because themargins can be high. Fast-food companies are also adding midday and late-night snacks, suchas blended drinks and wraps. The idea is that by having a greater range of things on themenu, we can sell to consumers products they want all day, says Rick Carucci, the chieffinancial officer of Yum! Brands.
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