欧罗克先生说,即使面对科学数据和其他数据,消费者都几乎不会改变他们的购物习惯。
So he has drawn on insights from behavioural economics, which show shoppers can be greatlyinfluenced by peer pressure and by information passed on to them by people they know.
于是他利用了行为经济学的观点来开发这个软件。这些观点表明,同辈压力及购物者认识的人传递给他们的信息都能对购物者产生很大的影响。
The app tries to take advantage of these pressures.
这个软件尝试利用这些压力。
The virtue rating will inform a consumer how well they are doing according to the valueswhich they espouse.
购物美德度评估会根据购物者所赞成的购物观来告知他们其购物表现如何。
That measurement gives an incentive to do better.
这种评估会促使购物者改善其购物行为。
Soon, the rating will be able to be shared with others on social-media sites such asFacebook, which could inspire a shopper to consume more thoughtfully.
很快,人们就能够在如脸谱网的社交媒介中与别人分享这种评估,这将鼓励购物者更加理性地消费。
It might even, believes Mr O Rourke, turn being a good shopper into an online game.
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