Trademark bullying
商标欺诈
Shut your kale-hole
闭上你的臭嘴
What s in a name, anyway?
无论如何,商标中能有什么呢?
CHICK-FIL-A sells an average of nine sandwiches per second at its roughly 1,600 restaurants.
托莱多的约1600家餐厅每秒平均卖出9个三明治。
Bo Muller-Moore paints T-shirts in the garage next to his house in Montpelier, Vermont.
家在蒙彼利埃的Bo Muller-Moore在其车库里染印T恤衫。
In 2011 Chick-fil-A s sales were more than $4 billion; Mr Muller-Moore estimatesthat his were $40,000.
托莱多2001年的销售额超过40亿美元;而Muller-Moore估计其销售额仅有40000美元。
Nonetheless, the slogan screened on his shirts- Eat More Kale , initially made in 2001 as afavour for a local farmer, whose kale crop had a bumper year-caught the humourless eyes ofChick-fil-A s lawyers.
尽管如此, Muller-Moore染印在T恤衫上的短语 Eat More Kale 还是为托莱多无趣的律师们所关注。
They had sent him a cease-and-desist letter in 2006, claiming his slogan was too close totheir client s Eat Mor Chikin .
他们向Muller-Moore发出了 勒令停止通知函 ,声称Muller-Moore的宣传语同托莱多的宣传语 Eat MorChikin 意思太相近。
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