On June 5th Clear Channel Communications, America s largest radio broadcaster,announced a deal with Big Machine, a country-music label, to pay performance royaltieson all its radio channels, terrestrial and digital. The plan is for ClearChannel to pay the label and its artists, who include Taylor Swift and Tim McGraw, a cut of itsadvertising revenue.
美国最大的广播公司清晰频道6 月5日宣布与一家乡村音乐唱片公司大机器达成协议,将为它播出的所有大机器名下的歌曲演出付费,无论歌曲是由地面频道或数字频道播出。根据该计划,清晰频道将按广告收入比例向大机器及它旗下的艺术家付费,其中包括泰勒斯威夫特和蒂姆麦克罗。
The agreement indicates that Clear Channel plans to invest more in digital radio, the part ofthe industry that is growing. But unlike terrestrial broadcasters, digital stations are obligedby a 1998 law to pay fees to artists whenever a song is played. This skewed system hasmade life painful for digital platforms trying to build an audience, such as Pandora, which paysout more than half of its revenue in music royalties. We can t make business work onlinewith these rates, says Tim Westergren, founder and chief strategy officer of Pandora. Hisfirm has spent $50,000 this year lobbying Congress to change the law.
这项协议表明,清晰频道计划增加它在数字广播上的投资,而正是数字广播在广播业中前景可观。但与地面广播公司不同的是,按照一项1998年的法律规定,无论何时,只要数字电台播出歌曲,它都必须向演唱者付费。这种扭曲的制度让试图招徕听众的数字平台日子很不好过;仅以潘多拉为例,它收入的一半以上都用于支付音乐版权费。潘多拉的创建人、首席策略师蒂姆威斯特格兰说: 版税如此之高,我们没法开展在线业务。 他的公司今年已在游说国会修改法律上花了5万美元。
【2015考研英语阅读数字广播有钱可赚吗】相关文章:
最新
2016-10-18
2016-10-11
2016-10-11
2016-10-08
2016-09-30
2016-09-30