Only 2% of Clear Channel s listeners are digital and 98% terrestrial, so the deal lookscostly. But Big Machine supplies only a small proportion of Clear Channel s music. Andpaying a share of ad revenues hurts less than paying per song. The idea is to see what thisdoes to the bottom line before negotiating with other labels.
清晰频道的听众中只有2%来自数字广播,另外的98%来自地面广播,因此这项协议看上去代价很高。但大机器的节目在清晰频道播放的音乐中所占比例很小。而且,交出一部分广告收入比按歌付费轻松。清晰频道的打算是,先看看这项协议对净收入的影响后再与其他唱片公司谈判。
The deal may also reflect anxiety on Clear Channel s part. Its leveraged buy-out in 2008,just before the ad market collapsed, has left it heavily in hock. It has enough cash to keepthings humming for a few years, but in 2016 debts of $12.1 billion fall due. The company willprobably need a maturity extension. There s no way to pay that, says Melissa Link ofFitch, a ratings agency. They need growth.
这项协议可能也反映了清晰频道方面的担忧。2008年,它在广告市场崩溃前举债收购,这使之负债沉重。几年内它尚有足够的资金周转,但2016年有一笔121亿美元的债务到期。该公司或将需要延期偿债。惠誉评级公司的梅利莎林克说: 钱他们肯定还不了,他们需要发展。
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