All eyes are now watching to see whether Clear Channel can make money from digital radio.It already has iHeartRadio, an internet network launched in 2008, which relies on ads ratherthan subscriptions. In September 2011 the network began offering customisable playlists,like Pandora. It offers 11m songs, compared with Pandora s 900,000-but has only a tenth ofits rival s listeners. The big source of growth is among smartphone buyers, who account for70% of Pandora s streaming. Yet Pandora also relies heavily on advertising , and mobiles have proven difficult for ad sales.
人人都在关注清晰频道是否能通过数字电台赚钱。他们已在2008年开通了线上网站 网络电台 ,该网站靠广告而不是靠听众付费赚钱。2011年9月 网络电台 开始像潘多拉一样提供可由听众点播的播放列表,表中包括1100万首歌。相比之下潘多拉的播放列表中只有90万首歌,但听众却是网络电台的10倍。智能电话的拥有者是发展听众的重大来源,他们占潘多拉听众的70%。但潘多拉对广告的依赖程度也很高,而事实业已证明,手机广告作用不明显。
Second only to television in its reach, terrestrial radio does not face much of a threat fromdigital, especially given the royalty burden on digital providers. Air-wave radio has held on tolisteners, because it remains free and convenient, particularly for car-bound commuters.Though carmakers are starting to integrate digital-radio platforms, streaming audio can eatup most mobile data plans. It is not expected to steal many listeners soon. But for artists, theClear Channel deal has hit the right note.
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