2015考研英语阅读手机广告_大学英语阅读

2015考研英语阅读手机广告

　　Richard Harris, the boss of Moonbeam Development, an American firm with about 200published apps, says his company started using LeadBolt about a year ago. At first it wentwell, but when ads were pushed into people s notification bars and onto phones desktops,users grew angry. Mr Harris says the company even received death threats.

　　理查德哈里斯，Moonbeam Development，一家发行了大约两百种不同应用的美国公司的总裁声称，他们公司在一年前就已经开始接受LeadBolt了。一开始进展还很顺利，但当广告被植入公告栏和手机桌面后，用户就很生气。哈里斯先生说他的公司甚至收到过死亡恐吓信。

　　Dale Carr, the boss of LeadBolt, which is headquartered in Australia, says his company takesprivacy seriously, and that it does not dictate to developers which ad units to choose fromthe range it offers. He also says LeadBolt lets people opt out of receiving ads sent tonotification bars and desktops, though they need to go to its website to do so.

　　戴尔凯尔，LeadBolt的总裁。他的公司总部设在澳大利亚，他说公司对于隐私问题是严肃对待的，他们不会唆使开发者针对不同的用户开发不同广告。他同时表明LeadBolt给予用户是否接收发往公告栏或桌面广告的权利，尽管用户需要到公司的官网上进行选择。

　　LeadBolt is working with academics and officials in Australia to define a self-regulatoryframework for mobile advertising. But next week s discussions in America are crucial toany firm with a global reach. These will be a test of the Obama administration scommitment to protecting privacy, says Jeff Chester of the Centre for Digital Democracy.He speculates that the government is counting on Google and Apple to twist arms in the adworld. Apple already has a reputation for cracking down on apps that use controversial adformats, so it could be a willing ally.