2015考研英语阅读手机广告_大学英语阅读

2015考研英语阅读手机广告

　　LeadBolt与澳大利亚的学者和官员联姻，来制定一种自我约束的移动设备广告的规章制度。但是下周美国的公开讨论对全球范围内任一家广告公司都非常重要。这将是对奥巴马管理集团在保护个人隐私方面的考验，数字民主中心的杰夫切斯特表明。他推测，政府将指望谷歌和苹果在世界范围内扭转乾坤。苹果在处理使用受争议的广告的格式方面颇负盛名，所以它将是政府的好盟友。

　　Mobile is the wild West, says Ran Avidan, the co-founder of Startapp, a mobile-ad networkbased in Israel that is also on Lookout s list. Startapp is striving to make its own policiesclearer, but Mr Avidan is worried that governments may end up dictating rules for theindustry.

　　Ran Avida，Startapp的联合创始人表明，移动设备就像是西大荒，基于以色列网络的移动广告同样也在Lookout的名单上。Startapp正致力于让自己公司内部政策更加清楚，Avidan先生担心的是政府可能最终将垄断这个行业的行规制定权。

　　To avoid that, mobile-ad firms will have to act fast. App privacy policies should spell outwhat information ad networks are collecting and why. Firms should adopt an opt-inapproach to the collection of personal data, such as phone numbers and e-mail addresses.And they should avoid collecting things such as unique phone identification numbers inways that can be traced back to specific individuals. If they can stick to such principles, itwould be a great advert for self-regulation.