2015考研英语阅读埃利布罗德_大学英语阅读

2015考研英语阅读埃利布罗德

　　布罗德从小生性孤僻，与旁人相比不愿多在人群中相处，他最喜欢挑战世俗观点，说上一句：为什么不能!。企业家拥有这些特性再好不过，但在艺术品慈善界就不大行得通，没能让他广受欢迎，因为正直，便常常引得他人恼怒。尽管如此，和这一代许多与他同龄的美国亿万富翁慈善家不同，布罗德是真心考虑大力投资艺术，要将美丽、灵感和新艺术的震撼带给更多的人。

　　Two of his rules of business, in particular, are rarely found in books on entrepreneurship.One is that, rather than being the pioneer, it is often better to be second with a new ideaashe was in launching KB Home, which became his first Fortune 500 firm, selling houses thatwere cheaper because they had no basement, a controversial idea at the time copied froma firm in another state.

　　他有两条商业规则很特别，在同类企业书籍中很少提及。一是与其做个开拓者，不如做个有新点子的后来者。他就是这样创办了他的第一家世界500强企业科比房，出售无地下室所以便宜的房子，这个想法效仿了国外的一家公司，在当时颇受争议。

　　This second rule challenges the conventional wisdom that the safest diversification is intoan industry closely related to your own: after several years and a great deal of research, MrBroad built his second Fortune 500 firm in an entirely unrelated business: financial productsfor retirement. He may call himself unreasonable, but in this short book, Mr Broad managesto talk a lot of sense.