布罗德从小生性孤僻,与旁人相比不愿多在人群中相处,他最喜欢挑战世俗观点,说上一句:为什么不能!。企业家拥有这些特性再好不过,但在艺术品慈善界就不大行得通,没能让他广受欢迎,因为正直,便常常引得他人恼怒。尽管如此,和这一代许多与他同龄的美国亿万富翁慈善家不同,布罗德是真心考虑大力投资艺术,要将美丽、灵感和新艺术的震撼带给更多的人。
Two of his rules of business, in particular, are rarely found in books on entrepreneurship.One is that, rather than being the pioneer, it is often better to be second with a new ideaashe was in launching KB Home, which became his first Fortune 500 firm, selling houses thatwere cheaper because they had no basement, a controversial idea at the time copied froma firm in another state.
他有两条商业规则很特别,在同类企业书籍中很少提及。一是与其做个开拓者,不如做个有新点子的后来者。他就是这样创办了他的第一家世界500强企业科比房,出售无地下室所以便宜的房子,这个想法效仿了国外的一家公司,在当时颇受争议。
This second rule challenges the conventional wisdom that the safest diversification is intoan industry closely related to your own: after several years and a great deal of research, MrBroad built his second Fortune 500 firm in an entirely unrelated business: financial productsfor retirement. He may call himself unreasonable, but in this short book, Mr Broad managesto talk a lot of sense.
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