2015考研英语阅读管理真言_大学英语阅读

2015考研英语阅读管理真言

　　Every British retailer in the 1990s prided itself on its enthusiasm for innovation. Whydid Sir Terry s Tesco end up being as successful as it has done? One reason is that he noticesthings. His book is full of fascinating asides. He notes, for example, that South Koreanretailers make no distinction between consumers and citizens, automatically setting asidea third of their space for organisers of local community activities. Another is that he knowswhat it is like to be poor. Having grown up in a Liverpudlian prefab, he is constantly amazedat business s power to improve people s lives.

　　每一个英国零售商在 90年代都标榜着自己对创新的热衷。那为什么特里爵士掌管的乐购能以其自己的创新在这样的氛围中成功呢?一个原因是他觉察着各种各样的事。他的书中也充满着令人着迷的题外话。比如，他写道韩国零售商对消费者和市民不加区别，不假思索地留出三分之一的空间给当地的社区活动组织者发挥。此外，他深知贫穷的滋味。在利物浦一座预制房中长大，他总是惊叹于商业改善人们生活的力量。

　　Sir Terry repeatedly emphasises the importance of building a ladder of mobility fromthe shop floor to the CEO s suite. Of the eight executive directors on the board in 2011, theyear he left Tesco, five had started their careers with the company. But that does not mean aladder of escape: he required all managers to spend at least a week ayear as dogsbodies in local stores. He also often highlights his customers simple wish for abetter life. The cost of groceries fell by a third in real terms between 1975 and 2007. Therange of products available increased more than tenfold over the same period. And theBritish diet improved beyond recognition. When Sir Terry joined Tesco, customers spent asmuch on butter as on fruit and vegetables. Now fruit and vegetables outsell butter by afactor of 40 to one.