2015考研英语阅读印度的日用消费品_大学英语阅读

2015考研英语阅读印度的日用消费品

　　Government subsidies, good monsoons, high land prices and a low reliance on credit havethus far sheltered these consumers. Chengalpattu s shoppers are mostly farmers whobenefit from government-fixed floor prices for crops. Some have also made big sums byselling fields to developers. Poorer shoppers from nearby villages make money from agovernment scheme that guarantees 100 days of work a year.

　　这些消费者拿着政府的补助，得益于充沛的雨季，高额的地价，他们对于信贷的依赖程度很低，这些都使他们免于经济增长放缓的影响。帕图的顾客大都是农民，他们享受政府制定的粮食底价。一些人因将地卖给了开发商而赚一大笔钱。附近村子的人们要穷一些，政府一项政策规定：只要他们保证一年工作满一百天，就能挣到钱。

　　Such subsidies and schemes pushed up rural incomes by 12% last year, according to KotakInstitutional Equities, a broker. Rural incomes have grown more rapidly than urban onessince 2008.

　　据经纪公司Kotak Institutional Equitie研究机构称，这些补助和计划推动了农村地区居民收入上涨了12%，从2008年开始，农村地区的收入比城市收入增长的要快。

　　Indian firms sense a fortune to be made by selling rustic folk their first fridges. ShekharBajaj, the head of Bajaj Electricals, the wing of the conglomerate that sells homeappliances, wants to start reaching rural buyers directly and cutting out costly middlemen. Last year Mr Bajaj launched a chain, Bajaj World, mostly for ruralareas. It now has 11 stores, one in a town of just 20,000 people. Mr Bajaj hopes to have 70by next spring. We never looked at these markets[but] a couple of years ago we startedlooking at this because we need to continue to grow, he says.