2015考研英语阅读Facebook在逆流中前行_大学英语阅读

2015考研英语阅读Facebook在逆流中前行

　　I want to sell you a story

　　受赞助内容赢利模式

　　Facebook sees sponsored stories in users news feeds, the main flow of information abouttheir friends, as the tool for this job. These are ads that companies can pay to highlight withthe aim of seeing them spread by recommendation. Sheryl Sandberg, the chief operatingofficer, told analysts that click-through rates on ads in news feeds were multiple timesbetter than on ads to the right of the screen. Ms Sandberg and Mark Zuckerberg,Facebook s founder and boss, said stories in news feeds were bringing in more than $1m aday, half of that from mobile devices.

　　消息推送，已经成为用户获取好友信息的主要渠道。Facebook发现，受赞助的内容可以作为它营收的一个来源。为了使自己的广告通过推荐的方式传播，公司可以支付费用来使其突出显示。Facebook的首席运营官雪莉桑德伯格告诉分析师，在消息推送中的广告点击率是屏幕右侧广告的数倍。Facebook的创立者和老板，桑德伯格以及马克扎克伯格，称消息推送每天能为Facebook创收百万美元以上，其中半数来自移动设备。

　　That sounds promising, but it is not yet a lot of money. Steve Weinstein of ITG InvestmentResearch says that sponsored stories are an ad product that is not going to ramp upovernight , which explains the cautious tone of Facebook s bosses. Advertising throughfriends recommendations on social networks is still new. So advertisers will need to learnwhat sponsored stories ought to look like, and then be convinced to spend money on them.They will also need to keep refreshing stories, which in turn will mean more expense.