2015考研英语阅读Facebook在逆流中前行_大学英语阅读

2015考研英语阅读Facebook在逆流中前行

　　With these plans, thinks Mr Wieser, Facebook is doing the right things. He dismisses worriesabout falling ratios of daily to monthly users. Far more Americans visit Facebook than othersocial-media sites and they spend more time online there than anywhere else. So there is no other satisfactory provider for most marketers with a social strategy. He thinks theshares were overpriced at $38 but have now sunk unreasonably low.

　　威瑟尔认为，通过这些计划，Facebook正在沿着正确的方向前进。他对日活跃用户和月活跃用户比例下滑的担忧不屑一顾。在美国，多数人在同类的社交网站中偏爱Facebook;而且比起其他网站，他们也更愿意在Facebook上消磨时间。所以，对于大多数营销者而言，也没有其他既拥有社交战略，又令人满意的平台提供商了。他承认开盘价38美元的确过高，但现在跌到如此之低也是不合理的。

　　Facebook may take comfort from the enthusiasm of others for the social world. This weekGoogle was said to have paid $400m for Wildfire Interactive, a social-marketing firm; Oracleand Salesforce.com have also been recent buyers in the field. A new report by the McKinseyGlobal Institute, the research arm of a consultancy, sees vast untapped potential incompanies use of social technologies .Gartner, another research firm, said this week that failing to communicate with customerson social networks could be as damaging to companies as not answering phone calls or e-mails. Mr Weinstein notes that Facebook is still valued like a very successful business : worth$50 billion, indeed, at only eight years of age.