沙尔曼以颇有意思的方式带领读者们进入这个新世界。他把总部设在纽约,每月花上一周去一两个新兴市场国,去俄罗斯就介绍介绍普京,去土耳其就在博斯普鲁斯海峡岸边聚会,或者在圣保罗乘着飞机来去。除了关注增长率和股市盈利,沙尔曼还跟踪记录着这些地区的财富榜、第二大城市规模以及酒店价格。他担忧:某国的亿万富翁过多;第二城市规模太小;或者酒店房间价格过高。一间客房的价格,比如莫斯科丽思卡尔顿酒店和圣保罗法萨诺酒店,就可以透露出俄罗斯和巴西商品市场正在全线哄抬物价,同时,这也削弱了其他产业的竞争力。
As it jumps from one country to the next, the book throws up some intriguingjuxtapositions. Dissatisfied with the obvious parallels between India and China, Mr Sharmasees a cultural kinship between India and Brazil, countries united in their late dining habits, colourful personalities and casual informality. He hopes that the Philippines will escapeMexicos fate as a tycoon economy dominated by fat cats in sheltered domestic markets.He likens Kemal Ataturks imposition of secularism on Turkeys Muslim population to theimposition of communism on eastern Europe. Under the moderately Islamic leadership ofRecep Tayyip Erdogan, he argues, Turkey is now free to be itself. Its pop culture is rollingacross the Middle East like the Korean wave sweeping Asia.
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