For readers, this is splendid. Just as Amazon collapsed distance by bringing a huge range ofbooks to out-of-the-way places, it is now collapsing time, by enabling readers to downloadbooks instantly. Moreover, anybody can now publish a book, through Amazon and a number ofother services. Huge choice and low prices are helping books hold their own on digital devices,even against Angry Birds.
对于读者来说,这无疑是美妙的。正如亚马逊通过将大量的书送到偏远地区,缩小了人与书籍的空间距离一样,它也使人们能够迅速地从网上下载到电子书,从而缩短了时间。另外,人们现在也可以通过亚马逊和一些其它的服务出版自己的书。海量的选择和低廉的价格使电子书阅读器在电子设备的应用程序里具有很强的竞争力,它甚至能够与像愤怒的小鸟这样的游戏匹敌。
For publishers, though, it is a dangerous time . Book publishing resembles the newspaperbusiness in the late 1990s, or music in the early2000s. Although revenues are fairly stable, and thetraditional route is still the only way to launch ablockbuster, the climate is changing. Some of thepublishers functionspackaging books andpromoting them to shopsare becoming obsolete.Algorithms and online recommendations threaten toreplace them as arbiters of quality. The tide of self-published books threatens to swamp their products.As bookshops close, they lose a crucial showcase. And they face, as the record companies did,a near-monopoly controlling digital distribution: Amazons grip over the e-book market ismuch like Apples control of music downloads.
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