Daniel Hamermesh, an economist at the University of Texas, has long written aboutpulchronomics. In Beauty Pays he reckons that, over a lifetime and assuming todays meanwages, a handsome worker in America might on average make $230,000 more than a very plainone. There is evidence that attractive workers bring in more business, so it often makessense for firms to hire them. Whether rewarding them accordinglyand paying their lessattractive peers more stingilyis good for society is another matter.
德州大学的一位经济学家丹尼尔? 汉姆梅斯一直在写关于pulchronomics。他在《美貌买单》一书中指出,假若以如今的最低工资计算,在美国一个外貌出众的人一生之中比一个长相平凡的人平均多赚230,000美圆。也有证据表明外貌出众的员工能够招揽更多生意,所以聘用他们对公司而言经常也是很有意义的。但是,给予他们相应的回报并支付其同僚更为刻薄的薪水是否对社会有益,那就是另一回事了。
In examining the case for legal protection for theugly, Mr Hamermesh relies to a degree on the workof Deborah Rhode, a law professor at StanfordUniversity and author of The Beauty Bias. MsRhode clearly struggles to see why any woman wouldwillingly embrace fashion .She is outraged that virtually all females considertheir looks as key to their self-image. She cites asurvey in which over half of young women said theywould prefer to be hit by a truck than be fat. Herindignation is mostly moral. Billions of dollars arenow spent on cosmetic surgeryup to 90% of it by womenat a time when almost a fifth ofAmericans lack basic health care. The more women focus on improving their looks, Ms Rhodeargues, the less they think about others.
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