安卓本由Google免费发布,但两家公司的这一策略给安卓系统标上了价码。2010年初,安卓设备头号供应商HTC同意向微软支付专利费,同年7月,苹果打赢了与HTC的官司,这会让HTC支付更高的费用。
Googles acquisition also illustrates the seconddifference between the markets for PCs and mobile devices: the latter will be more verticallyintegrated. Apples big advantage is controlling all parts of its products, from the user interfaceto the processor. It is thus able to fine-tune them, for instance to keep power consumption lowor make touch screens react faster. Most devices powered by Android are not as highlyoptimisedwhich helps to explain why Android tablets, for instance, have yet to catch up withApples iPad.
Google的收购还阐明了 PC市场与移动设备市场的第二个不同之处:后者更倾向于垂直整合。苹果的主要优势在于它控制着产品的一切,从用户界面到处理器。因此,苹果可以精细调整其产品,比如保持低耗电量或让触屏反应更迅速。而大部分安卓设备则做不到如此高度的优化,以安卓平板电脑为例,这也许就是它还赶不上苹果iPad的原因。
Owning a handset-maker allows Google to better integrate software and hardware. At thesame time, the firm cannot copy Apples model completely. If it is seen to favour Motorolasproducts, other device makers might abandon Android. This would defeat the operatingsystems purpose: making sure that Googles servicesand thus its lucrative advertisementsmake it onto as many mobile displays as possible. When Googles bosses announced themerger, they took great care to explain that they would run Motorola as a separate businessand not change the way in which Android was managed.
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