BLISS spreads across Lalos face as his glossy blacklocks are blown dry by cooing stylists. Dogs big andsmall are beautified for 100 pesos in theback of a perspex-walled van run by Fluffy Shower, amobile pet-salon that visits Mexico Citys poshneighbourhoods to apply shampoo and ribbons toupper-class animals. The sharpest dogs sport green,white and red jerseys to mark Independence Day onSeptember 16th. Next month pet boutiques will sellHalloween pumpkin outfits and dainty witches hats.
当宠物美容师一边哄着Lalo,一边吹干它乌黑亮丽的卷毛的时候,Lalo的脸上洋溢着幸福。在塑胶墙面的货车厢里,无论大狗还是小狗,美容费都是每只100比索。这辆车是一家名叫Fluffy Shower的流动宠物沙龙的,现在正在墨西哥城的富裕地区巡游,出售高级宠物的香波和链条。最引人注目的狗穿着绿色、白色和红色的运动衫,在9月16日庆祝独立日。下个月宠物精品店还会推出万圣节南瓜装和精致的女巫帽。
Pet care is booming in emerging markets, as the growing middle class stops buying dogs forsecurity and starts doting on them. Nowhere has the fashion taken off as quicklyas in Latin America. In the past five years spending on pet food and knick-knacks has risen by44%, to $11 billion, according to Euromonitor, a market-research firm, which estimates thatChile has more pet dogs per person than any other country. Latin pets may be the worldsmost fashionable. As Mexicos rainy season tails off, dogs are stepping out of designer shoesto show off painted claws.
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