On September 28th Jeff Bezos, Amazons boss, unveiled a tablet computer called the KindleFire. It will compete with gadgets such as B Ns Nook Color tablet and Apples iPad. Thenew Amazon tablet, which has a somewhat smaller screen than the iPad and only offers Wi-Ficonnectivity, is likely to be just the first salvo in a titanicbattle.
9月28 日,亚马逊的老板Jeff Bezos发布了一款名为Kindle Fire的平板电脑。它将与巴诺的Nook Color电子书和苹果的iPad展开竞争。新款亚马逊平板电脑的屏幕比iPad小几分,并且只提供无线保真网络连接,它的出现有可能是一场鏖战前的第一枪。
Like Apple, Amazon boasts a huge collection of online content, including e-books, films andmusic. And like Apple, it lets people store their content in a computing cloud and retrieve itfrom almost anywhere. But the two firms part company when it comes to pricing. The KindleFire, which will be available from mid-November in America, will cost only $199. That is far lessthan the cheapest iPad, a Wi-Fi-only device which costs $499. B N responded to theKindle Fire by cutting the price of its Nook Color to $224. This week Amazon also rolled out anew range of Kindle e-readers, the cheapest of which costs just $79. We are building premiumproducts and offering them at non-premium prices, beamed Mr Bezos.
与苹果相似,亚马逊号称其有大量的在线内容,有电子书、电影和音乐。在另一点也和苹果相像,它允许人们将自己的内容存储在它的计算云中,并且可以从几乎任何地方取回。但是,这两个公司在对产品的定价上却大相径庭。Kindle Fire九月中旬将在美国上市,仅售199美元。这比只有Wi-Fi功能售价为499美元,最便宜的iPad还要便宜的多。本周,亚马逊还推出了新款 Kindler电子阅读器,最便宜的仅售79美元。亚马逊的老板Bezos说:我们打造优质的产品并以低价提供给消费者。
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