Begin with the market. You might think that distance and geography would be marginal considerations for tech firms. You would be wrong. For American firms, a domestic market of 300m interconnected English-speaking consumers is a big advantage. Easy transatlantic communications should help British firms conquer that market; but they also encourage American firms to snap up promising British companies. Europe is fragmented not only by multiple languages but also by the lack of a properly common market in services, including digital ones, so tech firms must still overcome assorted legal and bureaucratic barriers to trade across the EU. Digital firms should be able to benefit from the single market just as mobile-phone companies such as Nokia and Vodafone have. Proper implementation across the union of the directive on liberalising the services market, passed in 2006, would be a start.
从一个市场形成伊始。你可能会认为距离和地理位置对于高科技公司来说是一个不重要的考虑因素。不过,这样想你会错的。对于美国公司来说,国内的3亿把英语作为交流语言的消费者形成的市场就是一个巨大优势。简单的横渡大西洋交流便能帮助英国公司征服美国市场;但是美国会鼓励他们的公司竞购这些有潜力的英国公司。欧洲不仅由于多种语言而不能形成统一的市场,同时也由于缺少一个合适地常规服务市场,其中包括数位服务,因此高科技公司必须一致克服各种各样的法律和政治上的障碍来与欧盟贸易。数位企业应该能像手机公司诺基亚和沃达丰一样从单一的市场获利。对2006年通过的旨在将欧盟范围内服务市场自由化建议的正确贯彻与执行,将是一个开始.
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