Buying Autonomy also helps HP to move onto higher-margin terrain: the British firmsoperating margins exceed 40%. But the main reason HP paid a 64% premium for its sharesseems to be that it believes that Autonomys technology could be turned into a platform tohelp companies make sense of their ever-growing pile of data. This includes not onlystructured data , but also the unstructured kind , which now makes up more than 80% of the information that flows through a typicalcompany.
购买 Autonomy也可以帮助惠普跨入营利高地,这家英国公司的经营利润率超过40%。但惠普愿以高出市价64%的价格购买其股份,似乎是因为,它们相信 Autonomy的技术能够成为一个平台,以帮助各企业处理他们日益膨胀的数据库。这不仅包括结构化的数据,也包括非结构化的数据,现在这些数据已占到公司信息流总量的80%还要多。
Such a platform would allow firms to do some niftythings. A retailer, for instance, might decide howmuch beer to stock based not just on previoussales records, but also on weather forecasts, partychatter on social media and schedules for sportsmatches.
这样一个平台能让公司更加出色地完成想做的事,比如一个零售商,在决定啤酒的库存量时,可能不仅要参照它的前期记录,也要考虑未来的天气情况、社会传媒的聚会谈话以及体育比赛的日程安排。
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