Software firms typically make fatter profit margins than hardware firms. The best ones easily hit30%; electronics firms struggle to reach 5%. The software business needs fewer people andless capital; handy for a country with a shrinking population and tight-fisted banks. Jobs at bigelectronics firms are scarce, and the work is sometimes boring. Small wonder that Japansyoung, creative engineers are getting in touch with their inner sissy.
软件公司明显比硬件公司获得了更高的利润空间。最好的利润空间达到30%;而电子公司却挣扎在 5%的边缘。软件行业需要更少的人和资金;适合于人口正在减少和银行资金严格控制的国家。大型电子公司的工作少,并且有时很无聊。难怪日本年轻富有创造力的工程师们变得女里女气。
Japan has long made popular video-game softwarejust ask the Mario Brothers. Yet itscomputer makers have done little to foster independent software businesses. On thecontrary, by bundling programs free with machines, they taught customers that software wasof little value, says Kazuyuki Motohashi of the University of Tokyo. They also locked customersin, making it costly and cumbersome to switch to rivals.
日本长期制造了流行视频游戏软件,看看马里奥兄弟就知道了。但是电脑制造商们却几乎没有开展独立的软件业务。东京大学的元桥一之教授说道,正相反的,通过程序捆绑机器,电脑制造商们让消费者认为软件没什么用处。他们也锁定了消费者,使得切换到其他竞争者的游戏是昂贵且不方便的。
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