Another reason that Google is attracting moreattention is that it keeps expanding into new areas.In Silicon Valley, one of the first questions apotential investor asks a start-up is: What wouldyou do if Google moved into your space? Some of Googles new ventures have beencontroversial. For instance, regulators recently gave the company a green light to acquire ITA Software, which provides online flight information. Severalother travel companies opposed the deal, howling that it would limit competition. Googlescritics say that because it has its fingers in so many pies, from online video to location-basedservices, it must surely be tempted to give some of its own businesses an artificial boost in itsrankings.
谷歌吸引更多注意的另一个原因是它不断向新领域扩张。在硅谷,潜在投资者询问新创办公司的首要问题是:如果谷歌进入你们的业务领域,你们会怎么做?谷歌的一些新投资项目充满争议,比如监管者近来对该公司收购在线航班信息公司ITA Software的交易大开绿灯,其他一些旅游公司对这项交易表示强烈反对,他们咆哮说,这将限制竞争。谷歌的批评家表示,因为谷歌染指了从在线视频到位置服务的众多领域,它必定非常想人为推高自己业务的排名。
Google acknowledges that it makes hundreds of tweaks a year to the algorithms thatdetermine the search results it serves up. But it insists that its aim is to improve usersexperience by, for example, blocking spam and thwarting firms that try to game its system. Italso likes to point out that its rivals, including Yahoo! and Microsofts Bing search engine, aremerely a click away. Rivals retort that only Googles name has become a verb, and that thisreflects its vice-like grip on the market.
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