2015考研英语阅读美国西南航空公司_大学英语阅读

2015考研英语阅读美国西南航空公司

　　The soaring cost of jet fuel will probably force all carriers to raise fares. That could hurtSouthwest more than most, since low fares arecentral to its strategy. Already, Southwestsfares are sometimes no better than those of its supposedly more upmarket rivals, particularlywhen a passenger books a seat at short notice.

　　不断飞涨的飞机燃油价格可能会迫使所有的航空公司提高票价。西南航空公司可能首当其冲，因为低价位是该公司策略的核心所在。西南航空的票价有时都已不比那些一般认为是针对高端消费群体的对手们便宜，特别是当乘客需要临时买票的时候。

　　Southwest has never signed up with websites that allow passengers to compare prices fromdifferent airlines, such as Orbitz or Kayak. And many of its passengers opt for extra servicesthat cost money, such as early check-in, suggesting that they are willing to pay more for aneasier journey.

　　西南航空从来没有与Orbitz或者Kayak这类网站签约，以便于旅客们通过这些网站对比各家航空公司的票价。西南航空的许多旅客选择需要付费的额外服务，如早一点办理登机手续，这意味着很多人为了有一个更为舒适的旅行，愿意多花点儿钱。

　　Southwests main advantage is that its rivals often treat passengers like cargo. Not only dothey squeeze them into seats that make dentists chairs seem comfortable, but they do sowith an air of ill-concealed resentment. Southwests staff, in contrast, affect a madcap jollityreminiscent of British holiday camps in the 1970s. They may no longer wear hot pants, but theysometimes break into song. The scramble for seats is arduousSouthwest typically does notlet you reserve a specific onebut at least the stewards smile.