2015考研英语阅读家乐福摇摇欲坠_大学英语阅读

2015考研英语阅读家乐福摇摇欲坠

　　Meanwhile, Carrefours problems in France show no sign of going away. This week it saidoperating profits for the first six months of the year would fall by 23%, mainly due to anabysmal performance in French hypermarkets . These huge, out-of-town stores are ailing as people opt for smaller, closer shops.Carrefour still shifts plenty of food, but it struggles to beat specialist electronics and clothingbrands.

　　与此同时，家乐福在法国的问题并无缓解的迹象。家乐福本周宣布今年前6个月的营业利润下降23%，这主要是由于法国各大卖场的糟糕表现导致的。这些大型的、位于郊外的市场普遍业绩不佳，因为人们目前更青睐小型的、就近的商场。家乐福虽然仍能售出大量的食物，但在与电子专卖店和品牌服装店的竞争中却举步维艰。

　　The firm also admitted to a big mistake on pricing. This year Carrefour passed on commodity-price rises to consumers several months before its rivals, such as Leclerc and Intermarch.Shoppers objected. Carrefour lost market share. The firm now needs to deliver a knockoutblow in pricing, says Christopher Hogbin of Bernstein Research. As Carrefour is the worldssecond-biggest retailer, it should have the clout to cut prices by more and for longer than anyother supermarket chain in France. But that might displease Blue Capital, as short-term profitswould suffer. Some of its rivals are privately-owned, and so feel less short-term pressure toperform.