华纳音乐诞生于2003年,由艾德加??布隆夫曼和一群投资家于投资了26亿美元而成立。布隆夫曼先生在收购了威士忌酒的产业后,被公认为不幸运的投资者。《纽约杂志》称他可能是媒体商业中最愚蠢的人。的确再也找不到更愚蠢的人了。他管理了售出一家在夕阳产业的公司,但事实上高超它应有的售价,。这就如同在20世纪20年代扼杀一家过时的公司。
Since 2003 global CD sales have roughly halved. Competition from pirates has crushed retailers and forced record labels to cut prices. Rising digital music sales, mostly through Apples iTunes store, have not nearly made up for these losses. And it is still unclear whether music-streaming outfits such as Spotify will reverse the decline or accelerate it by drawing honest people away from buying music.
自从2003年全球CD销量减半后,来自盗版的竞争已经影响到了零售业,并且强迫唱片公司降低价格。数字音乐销售的上涨,很大部分来自苹果的iTunes商店,但仍旧不能弥补这些损失。至今仍旧未知,像Spotify这样的在线音乐播放机构,营业额是否会继续减少?还是能通过那些会购买音乐的诚实人使营业额有所提升?
Under Mr Bronfman and his private-equity partners, Warner Music drastically pruned costs in the mid-2000s. Executives went from flying first class to business class, then to economy. For a while revenues held up, suggesting it was possible to run a successful music firm on the cheap. But since 2008 Warners recorded-music sales have dropped by 15%. Its artist and repertoire costs, which include scouting and signing artists, are also dropping. That is a worrying sign, akin to a drug firm spending less on R D.
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