2015考研英语阅读网络媒体分销_大学英语阅读

2015考研英语阅读网络媒体分销

　　Anything that makes digital downloading more appealing should be good news for the recordlabels. They should also welcome strong competition for Apple, which has held sway overdigital music for a decade. On the other hand, collapsing CD purchases are making themdesperate for new sources of revenue. If there is going to be money in digital-locker services,they want a cut. Some have stayed quiet about Amazons move so far because they regard itas the foundation of a more ambitious music service that will provide new revenues for them.It may be, for example, that consumers will be offered the chance to listen to each othersmusic for a fee.

　　无论哪种方式，只要能让数字音乐下载更吸引人，对唱片公司而言都是喜讯。它们也会欢迎针对苹果的激烈竞争，后者左右数字音乐市场已达十年。另一方面，CD销量急剧减少，唱片公司亟需新收入来源。倘若媒体数字寄存柜服务有利可图，它们也想分一杯羹。对亚马逊的举动，有些唱片公司至今默不做声，概因其认为，那是一项更具雄心音乐服务的基础，会增加收入。这种服务，打个比方，或许是消费者有机会付费收听彼此收藏的音乐。

　　If the record companies are understandably torn about how to respond to a new distributionmodel, the television firms are simply wrong. It is hard to imagine a less disruptive innovationthan TWCs iPad app. By letting people who have already paid for a programme watch it onanother screen, the app raises the value of a television subscription and strengthens the pay-TV ecosystem on which media firms depend. They may win their fight, but it might have beenbetter not to enter the ring.