The pharmaceutical industry is pursuing a range of initiatives to mollify its critics, Mr Holmer noted in his own speech. But Mr Parrish suggested that speaking with one voice through a trade association might be counter-productive, since it can give the impression that the industry is a monolithic cartel. And too much advertising, he said, can actually antagonise people further.

　　The audience was generally receptive, claims Mr Parrish. This is not the first time he has offered his thoughts on dealing with implacable critics. At a conference at the University of Michigan last year, he offered Americas State Department advice on improving Americas image in the Middle East. So does his prescription work? There has been a positive shift in attitudes towards tobacco firms, if only a small one. But at least, for once, a tobacco firm is peddling a cure, rather than a disease.

　　1.Why is Americas pharmaceutical industry so unpopular?

　　A. Because it, like tobacco and oil firms, does harm to peoples health and environment.

　　B. Because it fails to cure disease and make people live longer.

　　C. Because the prices of its products are too high and its profit margin is too wide.

　　D. Because it exploits its employees.

　　2.Alan Holmer is quoted to illustrate that __________.

　　A. the comparison between tobacco and pharmaceutical industries might seem ridiculous, or even insulting

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