A new medium: neither rare nor well-done
Most commentary on social media ignores an obvious truththat the value of things is largely determined by their rarity. The more people tweet, the less attention people will pay to any individual tweet. The more people friend even passing acquaintances, the less meaning such connections have. As communication grows ever easier, the important thing is detecting whispers of useful information in a howling hurricane of noise. For speakers, the new world will be expensive. Companies will have to invest in ever more channels to capture the same number of ears. For listeners, it will be baffling. Everyone will need better filterseditors, analysts, middle managers and so onto help them extract meaning from the blizzard of buzz.
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