Nevertheless, soft-drink companies view bottled water as the next battle-ground for market share-this despite the fact that over 25 percent of bottled water comes from tap water:PepsiCos Aquafina and Coca-Colas Dasani are both purified tap water rather than spring water.
As diners thirst for leading brands, bottlers and restaurateurs salivate(垂涎) over the profits. A restaurants typical mark-up on wine is 100 to 150 percent, whereas on bottled water its often 300 to 500 percent. But since water is much cheaper than wine, and many of the fancier brands arent available in stores, most dines dont noticeorcare.
As a result, some restaurants are turning up the pressure to sell bottled water. According to an article in The Street Journal, some of the more shameless tactics include placing attractive bottles on the table for a visual sell, listing brands on the menu without prices, and pouring bottled water without even asking the dinners if they want it.
Regardless of how its sold, the popularity of bottled water taps into our desire for better health, our wish to appear cultivated, and even a longing for lost purity.
The fancier brands (Line 3 Para 5) refers to ________.
A. tap water from the Thames River
B. famous wines no t sold in ordinary stores
C. PepsiCos Aquafina and Coca-Colas Dasani
D. expensive bottled water with impressive names
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